Social media key to small businesses 社交网络成为中小企业的福音

It doesn’t get more local than this, a 30-minute photo shop in Irvine, California. Same store front since 1990. But this is an international enterprise now.

When I started, customer base was about 3 to 5 miles. Today it’s worldwide. People find us online through searches, through search engine, through twitter searches as well as Facebook.

Mitch Goldstone has tweeted some 32,000 messages. He has 10,600 followers on twitter where he broadcasts his promotions and he’s constantly trying to make a name for his company, Scan My Photos. He doesn’t just self-promote. He shares links and product reviews and blends into a running conversation online about “All Things Photo”.

If you are not into social media, social networking, you will be out of business. I am gonna repeat that you will be out of business if you don’t tweet, use Facebook and social media today.

Smart small business owners are embracing and profiting from this free tool. Just as Ido Leffler, co-founder of beauty brand, YES TO.

Today you don’t need to spend any money at all to set up a Facebook fan page. You don’t need a huge marketing fund to set up a twitter account. You need zero.

When an expensive print ad campaign fell flat, Leffler launched an online contest to find the face of the brand. It attracted 150,000 fans on Facebook. Sales doubled in 6 months. The social media, social butterflies learned to use these free tools to grow their business. But it’s not easy. Experts say the trick is figuring out how to turn posts and tweets into dollars and cents.

It’s great if you have, you know, 10,000 followers on twitter, but how many of them are paying customers. That’s where the strategic piece, a lot of small businesses overlook and the smart ones really focus on.

Smart Travels 香港行 (5-6)

There are different kinds of natural forces and energies in our environment. We call these natural forces or energies the chi.

Most Hong Kong Chinese believe in aligning walls, furniture, and objects to create a natural flow of energy through their houses. I was curious about Chinese Medicine, so I signed up for a workshop with an herbalist.

In Chinese medicine, everything is considered to have the characteristics of either yin or yang. For example, herbs that are of cold and cool nature are regarded as yin medicines. And herbs that are of hot in nature are regarded as yang medicines.

According to this tradition, human organs and tissues also have attributes of yin and yang. When these forces are out of balance, a person will develop symptoms of disease. Certain herbs are thought to restore harmony.

A legacy of shipping and trade have made Hong Kong the city it is today. An interesting place to learn about South China’s seafaring past is the Maritime Museum in Stanley. Hong Kong’s deep and protected harbor has beckoned vessels since ancient times. But in the 20th century, the shipping industry mushroomed. In 1900, an estimated 11,000 ships docked here. Within 10 years, that number had doubled. Hong Kong continues to impress the business world with its import export prowess.

The single most fascinating thing is probably a present-day statistic that Hong Kong’s little Kwai Tsing container port, about a kilometer by a kilometer and a half, has the annual throughput capacity of every single container port of the west coast of the USA put together.

No question, this maritime muscle is not to be trifled with.

Yes, it’s hard for folk to know how big, a really big ship is, and to show them. We took Hong Kong’s tallest building, 420 meters, 86 stories, and stood the world’s largest ship on its stern right next door to it. Big ships are very, very big.

All of the commerce rolling through this port creates plenty of demand for high-end hotels. While Hong Kong is generally inexpensive, hotel costs are on par with major American and European cities. The hottest new place to stay is the Landmark Mandarin Oriental with a great location right in the middle of the central shopping district. The state-of-the-art rooms have sophisticated electronics as well as marble baths. And the oriental spa offers the ultimate in relaxation.

Visitors who anticipate nothing but shopping and crowds are often surprised at Hong Kong’s abundance of open space and natural beauty. If you’re willing to explore beyond the high-rise jungle of downtown, you’ll discover that much of the region is made up of rural countryside and unspoiled coastline.

There are plenty of easy day trips. We are checking out Sai Kung, an enormous country park popular with locals, as well as the culturally rich island of Lantau. Before 1970 Sai Kung Park was a remote area that could only be reached by foot or on ferry. Then development of a huge new reservoir brought in several roads and opened up easy recreation for Hong Kong’s workaholic residents. Relatively unknown by tourists, the park can be reached by a 20-minute taxi ride or by local bus.

Located near the edge of the park, the town of Sai Kung is a busy marketplace and convenient gathering spot for fishermen and local villagers. You can easily hire a sampan boat and take a relaxing ride through the serene waterways. Looking at these little islands, it’s easy to imagine how Hong Kong Island itself must have looked before the British took control in 1842. For thousands of years, this was a quite, remote corner of China, occupied by small settlements of fishermen and farmers, and the occasional band of pirates.

How the Earth Changed History Water World 神奇水世界(3-4)

Out there is a river valley that’s been carved into the rock. It’s been carved by running water, just flew down here smoothly off this rock bed and then cascaded down to the valley north there. Six thousand years ago, that was a big river.

Satellite images reveal that the river bed I’m standing in is just one of a network of past river valleys that crisscrossed the Sahara desert. Ten thousand years ago, this dry, empty place was entirely different. Little is known about the early Saharans who lived here then, but we do know that they depended entirely on water. Water formed the lakes in which they swam. Water nourished the plants which fed the animals they hunted. Water filled the clay pots from which they drank, but then the climate changed.

About five and a half thousand years ago, the Sahara began to dry. The rains failed, the river shrank and the lakes dried out. For the early Saharan people, there was only one option – to follow the rains and abandon the desert.

The fortunes of the early Saharan people revealed a universal timeless truth: our fate is inextricably linked to water. The problem is the water never stands still. It’s always on the move across the planet. We think of this as a blue planet, but while water is abundant, most of it is no use. More than ninety-seven percent of the earth’s water is salty ocean which we can’t drink or use to grow crops. Less than three percent is fresh water on which all human life hangs. What’s more, that tiny fraction is often hard to depend on, because fresh water has a life cycle all of its own.

The water seems so familiar, doesn’t it? But to see its remarkable qualities, you have to go to some extreme length.

The fresh water that we depend on begins its life in the oceans. As the sun’s rays beat down on the surface of the sea, they heat the water molecules until some evaporate. It’s the start of an extraordinary journey.

Here as water evaporates, it feels like it vanishes into thin air there. Although we barely notice it, water molecules are suspended around us all the time, just that we are only aware of it when they clump together as clouds.

a journey one time, less than a thousandth of the world’s water is up here in the atmosphere. It may not seem much, but this is what spreads water from the seas to the land.

The water molecule doesn’t hang around up here for very long. It fact, it spends less time up there in the atmosphere than the any other time of its journey, a mere nine days until a typical water molecule crashes the earth as rain.

For most of us, rain is perhaps the most familiar stage of the water cycle, but notoriously the least reliable.

As the water falls as rain, it joins a big system, cascading and carving its way across the land surface as streams and rivers. Look at that, water, absolutely everywhere.

Rivers and rain are of the parts of the water cycle that we depend on and yet they are only a tiny proportion of the world’s fresh water, amazingly two percent of all fresh water on the planet, the rest of the earth fresh water is locked away, down there on the ground.

What a landing.

The vast majority of it is stored as ice. Most of the rest seeps deep into the earth where it’s known as groundwater. Hidden away down here is the planet’s second large store of fresh water, but in the end, all water arrives back in the oceans and the cycle begins again.


Lesson 6 MMMM,delicious

Mmmm,delicious! There is nothing like fresh mosquitoes!
Those mosquitoes really look tasty!
They sure are! You ought to catch some yourself! There’s plenty!
Can you give me a hand?
I’d love to. Kid,but I’m kind of busy right now!
Can you give me a hand?

开胃小菜 Appetizer

delicious 鲜美的
mosquito 蚊子
tasty 好味道的
plenty 许多
fresh 新鲜的

色拉大餐 Main Course

1. Mmmm,delicious! 嗯…,美味啊!

2. There is nothing like…? 没有什么比得上…?
There is nothing like fresh mosquitoes!
There is nothing like a hot bath after a long day.
There is nothing like a mother’s love.
There is nothing like a true friend.

3. look…看上去……
Those mosquitoes really look tasty!
You look excited.
She looks like her mother.
The carpet looks dirty.

4. They sure are! 没错!

5. You ought to catch some yourself! 但是你的自己抓!

6. There is/are plenty…有许多/充裕的……
There is plenty.

Do you need more milk?
No,thanks. There is plenty in the fridge.

There are plenty of books in the library.

风味小吃 Side Dish

1. give somebody a hand 帮(某人)一把
Can you give me a hand?

2. I’d love to. 我很乐意。
Please give me a lift.
I’d love to.

今日回味 Dessert

delicious 鲜美的
mosquito 蚊子
tasty 好味道的
give somebody a hand
I’d love to.

Smart Travels 香港行 (3-4)

You know you are going to live a very long life? Do you know that?
No, I didn’t know that.
You see? This career line is very long. You see?
So I’m going to work for decades more?
Is that good news? I’m not sure.
Oh, because, ok, you’re active person.
You don’t want to sit lazy at home.
No, no, no.
You see, you see the red color? The red color that means too much of heat inside your body.
I see.
This, that means the blood circulation is not very strong.

Her consultation also came with a few caveats about my health.

So no coffee, not a lot of salt, more exercise, what a surprise, and the thing is to look OK.
Thank you, Jane. Thank you very much.
You’re welcome.

Hong Kong’s efficient transportation system includes trams and buses, an excellent subway system, and reasonably-priced taxis. But my favorite transportation bargain is the Star Ferry. These green and white ferries have linked Hong Kong Island with the Kowloon Peninsula for the past 100 years. The journey takes about ten minutes and tickets cost only about a quarter. And with these views, it’s obvious why the ferry is one of the city’s most popular attractions.

When you’re in Hong Kong, you might as well do as the locals do. When they’re not working, they’re shopping, seriously. For many, Hong Kong is synonymous with shopping, and for good reason. The city is a prime distribution center for much of the world’s products. In fact, it’s difficult to find anyplace here where you can’t shop.

Thousands of malls, department stores and designer boutiques offer every imaginable name brand luxury, as well as factory seconds and designer knockoffs. In stark contrast are the many traditional open-air markets, nestled in among the towering skyscrapers. Here, dedicated shoppers hone their bargaining skills.

Shopping in Hong Kong extends far beyond buying life’s necessities. It’s a recreational and social activity. So unless you are a committed non-shopper, best to leave a little extra packing room in the suitcase.

So, apart from shopping, what’s Hong Kong’s most popular pastime? Well, I’d put my money on horseracing. Here, betting on the ponies isn’t just a sport. It’s a passion.

Millions of people follow these events and the average betting turnover per race is the highest in the world. The first race was held here at the Happy Valley track more than 150 years ago. And the track even remained open during the Japanese occupation of the city in the 1940s. Until recently, horseracing was the only legal form of gambling in Hong Kong. And with an annual turnover equivalent to more than a billion US dollars, the Sport of Kings definitely reigns.

The Hong Kong Tourist Board’s “Cultural Kaleidoscope” program makes it really easy to get a crash course in Chinese culture. Everyday you can take a different workshop on important traditions that will help you more fully appreciate your visit here.

And best of all, the classes are free. For example, one day, you can learn how to do Tai Chi.

(Next pattern, turning and looking at the moon. About 45 degrees to your left and right side. Let your palms face each other.)

Another day you can take a class in the ancient design method of feng shui.

(Good morning, everybody, and welcome to Hong Kong, and welcome to our feng shui class this morning.)

Literally translated as wind water, feng shui describes how homes and workspaces can be designed to achieve harmony with the spirits of nature.


Lesson 5 What a fat bird

Hey,how are you guys doing?
Fine! How are you?
I’m really bored. I’m leaving.
See you around!
Ok,see you later!
Sorry,I have to go now.I have a class this evening.
See you tomorrow!
So long!
Take care!
It’s…it’s getting late. I’m afraid…I have to go now. Good night!
Good night! Sweat dreams!

开胃小菜 Appetizer

guy 伙计,家伙
bored 无聊
class 课
late 晚
dream 梦

色拉大餐 Main Course

1. Hey,how are you guys doing? 嘿!你们好!

2. I’m really bored. I’m leaving. 真无聊,我要回家了。

3. See you later!/See you around! 待会儿再见!

4. See you tomorrow! 明天见!
See you next Monday!
See you next week!

5. Sorry,I have to go now.I have a class this evening.

6. It’s getting… 天变得……
It’s getting late.
It’s getting darker.
It’s getting too hot!

7. I’m afraid… 恐怕……
I’m afraid I have to go now. Good night!
I’m afraid you are going in the wrong direction!
I’m afraid I’m not free tonight!
I’m afraid I can’t go with you!

风味小吃 Side Dish

See you around! 再见!
So long! 再见!
Take care! 再见!保重!
Good night! 晚安!
Sweat dreams! 做个好梦!

今日回味 Dessert

guy 伙计,家伙
bored 无聊
class 课
See you around! 再见!
Good night! 晚安!
Sweet dreams! 做个好梦!

宇宙的形成1:卫星 Alien Moons

This Is The Greatest Story Ever Told, The Creation Of Everything Us. The Programme Investigates How The Universe Came Into Existence Out Of Nothing, And How It Grew From A Miniscule Point, Smaller Than An Atomic Particle, To The Vast Cosmos We See Today.

In the universe ,everything seems to orbit something, planets orbit stars and moons orbit planets. Some moons are volcanic, but the volcanos are ice; others are awash with great oceans. There may be more habitable moons in our galaxy, than there are habitable planets. Moons tell the unknown stories of our solar system and show us how it all works.

In our own solar system, there are just 8 planets. But orbiting 6 of those planets are moons, lots and lots of moons, more than 300 of them, each one is different, each one a world on its own. While we look at our own solar system, we see a lot of planets, but even more than planets, we see moons. And in many ways, they are more interesting than the planets they go around. We have moons that are airless and apparently dead like ours, but others in our solar system, we have moons with oceans inside them and moon with atmosphere surround them. And I’m for moon and you can keep the planets.

The biggest eruptions, the coldest temperatures and the largest oceans in the solar system,they are all on moons. There are moons with ice volcanos. There are moons with lakes of methane, and metane rainfall, smog, clouds. Moons that are so volcanically active that they keep remaking their surface. Moons with all kinds of plume shooting off into the space. Really, a much wider range of environments than we ever could have imagined.


Lesson 4 I don’t like peking duck

Hey man, is this your first time in Shanghai?
Do you like the city?
Yes,I do.
How about Beijing?
I haven’t been there yet.
Have you tried Peking Duck?
Yeah,it’s great.

Hey buddy, he said he likes Peking Duck. How about you?
Absolutely not!
I do NOT like Peking Duck!

色拉大餐 Main Course

1. Do you like…? 你喜欢…?
Do you like the city?
Do you like foreign films?
Do you like Beijing?
Do you like the Shanghai Museum?

2. How about…? ..怎么样?
How about Beijing?
How about a cup of coffee?
How about going to the International Conference Hall?
How about taking a rest now?

3. I do not / don’t like… 我不喜欢…
I do NOT like Peking Duck!
I don’t like chicken.
I don’t like the city.
I don’t like travelling alone.

风味小吃 Side Dish

1. It’s great. 太好了。棒极了。
I’ve got a new job. It’s great.

2. Absolutely not. 一点都不/当然不。
Did you like the film?
Absolutely not.

Do you think I can trust him?
Absolutely not.

今日回味 Dessert

buddy 好朋友,家伙
yeah 是的
absolutely 当然,绝对
It’s great. 好极了。
Absolutely not. 当然不,一点都不


Lesson 3 Is Kevin Home

I’m bored. Is there any way we can have some fun?
Easy! Just watch!
Ding-dong! Is Kevin home?
Ding-dong! Is Kevin home?
Ding-dong! Is Kevin home?
NO,he’s…he’s…,…he’s not in.
No.he’s…he’s…not in. He’s not in. He’s not in.
Is Kevin home?
He’s not in.

开胃小菜 Appetizer

fun 快乐,娱乐
home 家
easy 简单
way 方法,方式
watch 看

色拉大餐 Main Course

1. Is there any way….? 有没有什么办法…?
Is there any way we can have some fun?

Is there any way we can get there in ten minutes?

Is there any way you can leave work early tonight?

Is there any way I can help you?

2. Comng! 来了!

3. Is Kevin home? 凯文在家吗?
Is your father in?

Is Tom around?

Is anyone there?

4. He’s not in. 他不在家。

风味小吃 Side Dish

1. I’m so bored! 真无聊!
No friend,no TV. I’m so bored.

2. Just watch! 看我的!
I’ll show you how to do it,just watch!

今日回味 Dessert

fun 快乐,娱乐
home 家
easy 简单
I’m so bored! 真无聊!
Just watch! 看我的!

The Tourist 游客

片名: The Tourist
主演: 约翰尼·德普| 安吉丽娜·朱莉 |保罗·贝坦尼
导演: 弗洛里安·亨克尔·冯·多纳斯马

剧情: 《游客》翻拍自2005年苏菲·玛索和伊万·阿达勒联袂主演的法国惊悚片《逃之夭夭》。由《非常嫌疑犯》的奥斯卡最佳编剧克里斯托夫·迈考利主笔剧本改编,奥斯卡最佳外语片《窃听风暴》的德国导演弗洛里安·亨克尔·冯·多纳斯马执导。影片故事讲述约翰尼·德普饰演的美国籍游客弗兰克·泰勒在经历了人生的重创后来到意大利游玩散心,在水城威尼斯与安吉丽娜·朱莉饰演的一位美丽的神秘女子伊莉斯意外邂逅,实际上这名女子的真实身份是国际警察组织的一名特工,而她与德普的相识也是计划中的一部分,不知情的德普很快就对这位美女一往情深…

Don’t start it when I meet a woman on the train.
“I’m Elise.”
“I’m fine.”
“That’s terrible name.”
“It’s still what I’ve got.”
“Maybe we can find you another.”
Another strange feeling goes to people over there.
“Watching us.”
“I think you’re right.”
“Brain,come with me.”
“Elise Morde and her husband.”
“You’re ravenous.”
“Do you mean ravishing?”
“I do.”
“All right.Grab him.”
“Hello, I need help.There’re two men tries breaking down the door.”
“Kind of problem do you have with Dorsha?”
“No,no,no,there are two men with guns tries breaking in.I gotta go.”
“LJ is trying to kill me.”
“But EB is still big menu for gangster.”
“They think you’re him.”
There’s a criminal wanted him in fourteen countries.
“It’s come too far.”
“You’re part of the plan.”
“This is exactly why she chose him.To distract us.”
“I’m sorry, I can’t let you go invole in this movement.”
“Why are you involved?”
“You know, he will be with us.”
“You wish to report a murder.”
“That’s not so serious.”
“Not when you downgraded from murder.”
“But when you upgraded from room services.It’s quite serious.”
“I don’t regret it, you know, kissing you.”